一、课程基本信息
课程代码：16153303
课程名称：商务智能
英文名称：Business Intelligence
课程类别：专业课（专业必修课）
学 时：48
学 分：3
适用对象: 信息管理与信息系统、大数据管理与应用、电子商务等专业
考核方式：考查
先修课程：数据结构、数据库、管理学、管理统计学、管理信息系统
二、课程简介
中文简介：
本课程采用理论教学与实验训练相结合，培养学生掌握商务智能的基本知识，数据挖掘的基本概念、基础理论和经典算法。引入IBM SPSS Modeler、Python等数据挖掘软件，实验操作面向实际应用的实验项目，训练学生数据采集处理、分析模型构建及参数调整优化等能力。通过采用系列实验、课程作业、课堂讨论、案例分析等教学方法帮助学生更好地理解掌握商务智能的理论方法及技术应用。倡导“案例式”教学，注重理论知识讲授与应用能力培养结合，使学生初步具备商务智能的基本认知，能够将数据挖掘方法应用解决实际问题。
英文简介：
With the combination of theoretical teaching and experimental training, this course trains students to master the basic knowledge of business Intelligence, basic concepts of data mining, basic data mining theory and classical algorithms. Some data mining software as IBM SPSS Modeler, Python and others are introduced to train students' abilities to finish data collection, data processing, analysis model building, parameter adjustment and model optimization. This course introduces series practical application-oriented experiments, course assignments, class discussions, case analysis and other teaching methods to help students better understand the theoretical methods and technical applications of business intelligence. With case-based teaching, the combination of theoretical knowledge teaching and application ability training will made students have the basic knowledge of Business Intelligence initially, and can apply data mining methods to solve practical problems.